2.27.2025

Creative Convergence

Creative Convergence
Bit late on this one, but worth it. Finally getting around to sharing some takeaways from WCCE 2024 in Tashkent. The creative economy is evolving fast, and last year’s conference was a masterclass in what’s next—AI, global collaboration, sustainability, and the future of creative work. Here’s what stood out:
John Michael Pio Roda at the World Conference Creative Economy 2024

The World Conference on Creative Economy (WCCE) in Tashkent was a deep dive into where the creative economy is headed. The theme this year—"Inclusively Creative – A Shifted Reality"—hit on everything from AI’s impact on jobs to the role of creativity in building sustainable economies. I am glad to have had the opportunity to join in on the thought leadership and hear others. Here’s what stood out:

  1. AI is shaking things up.
    • AI is expected to replace 85 million jobs by 2025, and a lot of creative fields aren’t immune. But here’s the flip side: industries like production, traditional crafts, and experiential content are thriving. The real takeaway? Balance & Adapt.
  2. Collaboration is everything.
    • No one wins alone. Countries that are shifting from resource-based to knowledge-based economies are proving that when creative industries work together across borders, they unlock serious growth. The more we share strategies, the stronger the ecosystem gets. It also keeps us human, in the face of technology.
  3. Creativity drives real impact.
    • Beyond making cool stuff, the creative economy plays a huge role in hitting sustainability goals. Whether it’s through social impact, cultural preservation, or economic development, creativity isn’t just about making art—it’s about making change.
  4. IP and ethics in the AI era need a real game plan.
    • As tech evolves, protecting creative work is getting messier. The conference doubled down on the need for stronger frameworks around intellectual property and ethical AI use—because if we don’t figure this out now, creators lose.
  5. Small cities, big ideas.
    • Creativity isn’t just for the major hubs. Some of the best innovations are happening in smaller cities, where local creative projects are driving economic growth and revitalizing entire communities. More proof that culture and commerce go hand in hand.

I look forward to seeing what comes out of this and how countries, given our current economic climate progress. Until then, here are few snap shots from the conference!

John Michael Pio Roda at the World Conference Creative Economy
John Michael Pio Roda at the World Conference Creative Economy
John Michael Pio Roda at the World Conference Creative Economy
John Michael Pio Roda at the World Conference Creative Economy